Why not just
use AI to translate?
Honestly? For small projects, you should. AI translation is fast, cheap, and increasingly good. We've built it directly into Locize for exactly that reason.
The question is not whether AI can translate your strings. It's whether AI can manage them — across a team, over time, without developer involvement for every change.
AI translates strings
Given a string in English, AI produces a string in French. Quickly, cheaply, usually well. This is genuinely solved. Use AI for this — we do.
A TMS manages them
Which keys changed since last week? Which languages are incomplete? How do you push a copy fix without a deployment? Who can edit translations without touching the repo? These are system problems. AI doesn't solve them.
Where the DIY workflow breaks down
Six problems that appear when a real product grows past the initial translation sprint.